Veterinary Management Groups (VMG)

How VMG is like the Giant Redwood Tree

Posted on June 4, 2023 at 10:26 AM by Matthew Salois

Most of you will recognize this wonderful image of the great California Red Wood trees. These are among the oldest and tallest trees in the world. 

VMG is a giant redwood

Photo by Joshua Earle on Unsplash


And when it comes to trees this is the perfect image of a tree. This is “treeness” in its greatest form. The maple, the pine, and even the oak…they’re fine as far as trees go. But they are not California Redwoods! 

Here is the interesting thing about the Redwood trees – any tree expert (AKA arborists) will tell you that the physics of the giant redwood trees doesn’t make sense. In fact, it’s amazing they just don’t fall over because relative to the enormous size of these trees, the roots are too small and shallow below the surface to support their massive size above the surface. 

And they are right, they would fall over, if they grew alone. 


But these trees, under the surface, are interlocking their roots with the other trees and together making deep connections with one another, allowing them to grow to amazing heights and stand tall, even when the storms of life come. 


They are literally holding each other up. 


For me, this is the perfect analogy for what VMG is all about and how our membership is so much more than a collective of veterinary practice owners. VMG is a community entrenched in a culture of collaboration. 

And the collaboration that is seeded across the VMG community grows and fosters a shared learning experience through their peer study group experiences, expanding every member’s intellectual capital and enabling them to achieve success in their practice. 


VMG is transforming the way veterinary practices operate, empowering them to reach new heights of success and excellence. Here are just a few of the remarkable benefits they bring to the table:


1. Networking and Collaboration:

By joining VMG, you'll become part of a vibrant community of like-minded professionals. Connect with fellow veterinarians, practice managers, and support staff to share experiences, learn from each other, and collaborate on innovative ideas. Together, we can shape the future of veterinary medicine!

2, Expert Guidance and Support:

VMG provides invaluable guidance from industry experts who understand the unique challenges faced by veterinary practices. They offer tailor-made solutions to enhance management practices, improve team communication, and optimize business strategies.

3. Continuous Professional Development:

Stay ahead of the game with VMG's comprehensive educational resources. Access top-notch training programs, workshops, and webinars that cover a wide range of topics, from leadership and team building to financial management and marketing strategies. Expand your knowledge and boost your career prospects!


4. Business Efficiency and Growth:

VMG is committed to helping veterinary practices thrive. With their expert guidance, you can streamline your operations, optimize workflows, and improve overall efficiency. Maximize profitability and create a positive work environment that benefits both your team and your patients.

5. Access to Industry Insights:

Stay updated with the latest trends, research, and advancements in veterinary medicine. VMG provides a wealth of resources, including industry reports, benchmarking data, and best practices, to keep you informed and at the forefront of the field.



Just like the interconnected roots of the mighty Redwood trees, VMG represents a community of veterinary professionals who support and uplift one another. Through collaboration, shared learning, and a commitment to excellence, VMG transforms the landscape of veterinary practices. By joining VMG, you gain access to a vibrant network, expert guidance, continuous professional development, business growth opportunities, and valuable industry insights. Together, we can shape the future of veterinary medicine and achieve new heights of success.

Does this sound like an organization you want to know more about? Take two minutes to complete this form and someone from our membership team will reach out within a week. We can't wait to hear from you.

Veterinary Management Groups (VMG)
6455 East Johns Crossing, Suite 125
Johns Creek, GA 30097
Phone: 678-395-3470 678-395-3470
Fax: 770-676-5631
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